In the last two years I’ve created countless lists featuring black-owned brands from plus size swimwear to skincare, but the response to these listings is always sort of so-so. Folks share the lists, but do they shop? I’m not so sure. Perhaps the reasoning for not Buying Black is due to accessibility. Most online based-businesses have a final sale policy, which can dissuade potential customers. Thankfully, Target is home to 22 Black-owned cosmetics brands, with new ones cropping up all the time. That’s right, now we have the option of buying Black right at our neighborhood Target stores, giving shoppers the option of easily returning products that may not work for them.
Check out this list of 22 Black-owned Beauty Brands sold at Target:
Black Owned Beauty Brands
The Lip Bar
Remember the social media outrage when the Shark Tank Clip of the Black women in funky lipstick went viral? The ladies were called “Colorful Cockroaches.” Well, that brand is now known as The Lip Bar, known for their colorful matte, satin, and glossy lip colors. They are now a $400,000 brand and growing.
This line is owned and operated by the one and only, Iman. The Supermodel of all supermodels. Get familiar with this line of cosmetics created for black women by a black woman. Shop HERE
This one is a new addition to Target stores, and I’m SUPER excited about it. I’ve been rocking with Coloured Raine since 2015, two years after the brand launched. Owned and operated by its founder, Lorraine R. Dowdy, Coloured Raine is known for their highly pigmented matte liquid lipsticks. This is seriously one of the ONLY brands where one swipe of their lipstick will give you full coverage. The brand also carries amazing eyeshadow palettes, gorgeous highlighters, and satin and glossy lip colors. Feel free to click HERE to see some of the lip colors on me.
Hair & Skincare Brands
Bevel is a grooming line geared towards people of color. The line is dermatologist tested and is guaranteed to reduce irritation and razor bumps. Their mission is to make health and beauty simple for people of color.
Karen’s Body Beautiful
Karen’s Body Beautiful was founded by beauty Entrepreneur, Karen Tappin. Her site reads, “Alarmed by the presence of carcinogenic ingredients in many conventional bath and body products, she researched the cosmetic and therapeutic properties of natural ingredients and developed recipes for a full hair, body and bath line made from all natural ingredients.
Camille Rose Naturals
You can also watch me use some of their newer bath products in this video:
UPDATE: I’m STILL loving my @camillerosenaturals #thebodycollection, and thankfully, I’m now out in these skreets ash-free and being my #bestself. Yes indeedy, just 3 easy steps to luxurious skin. Best part? you don’t have to break the bank to ave your melanin shine-shining. Hit up camillerosenaturals.com or target to grab the Orange Honey Bath Elixir, Cupuacu Sweet Cream, and Caramelized Cane & Sugar Balm featured in this video. My personal fav is the cane and sugar balm. Click the link in my bio to shop/learn more. #Ad #CamilleRose and #CRNAmbassador
Black Hair Products at Target
According to their press release:
“Maya Smith, Black-Female Creative Director, Stylist, Inventor, Innovator, Natural Hair Advocate and Mom of 5, takes her indie hair care line, The Doux® to mass market with brilliant 90’s hip-hop inspired packaging that cannot be ignored. After two decades researching and mastering natural curls; Maya delivers a brand that shows natural curly hair who’s boss. Check out her story and this awesome new brand getting blogger buzz and blowing up on-line.”
The brand is also now sold at Target.
Uncle Funky’s Daughter
President of Uncle Funky’s Daughter, Renee Morris, acquired the brand in 2014 and hasn’t looked back.Paraben, sulfate and overall junk-free, Uncle Funky’s Daughter’s product line includes cleansers, conditioners, moisturizers, curl definers and stylers using renewable plant resources of aloe, coconut, and olive as bases. This stuff is ALL natural and good for your hair.
Oprah’s tresses have always been fabulous thanks to her longtime hairstylist, Andre Walker. Here’s how it all began,
“After graduating from the Pivot Point Academy, Andre worked to open his own Salon in downtown Chicago, quickly becoming well-known among Chicago’s fashionable elite for his hair and style expertise. In 1986, Andre noticed that a new talk show host in town could use some “hair help.” He sent a note and flowers to Oprah Winfrey, and the rest is history. Oprah called Andre to style her hair for one day. Then she called again…and again…and for twenty-five years, Andre became the only stylist for Oprah, who called her personal stylist “The Best.” Keeping up with Oprah’s busy schedule, Andre’s sure hands created Oprah’s numerous looks for television, personal appearances and for every cover of her monthly O Magazine.”
According to their site
She is passionate about inspiring women in business and entrepreneurship. Monique resides in Indiana with her husband and COO of Mielle Organics, Melvin, and their two beautiful daughters, Mia and Mackenzie.”
About the owner:
“Long before our founder & CEO, Rochelle Alikay Graham-Campbell was a 22-year old college student creating Alikay Naturals™ in her kitchen, she was a consumer. Using the knowledge of the benefits of natural ingredients that she learned from her herbalist YaYa as a young girl in the Caribbean, Rochelle began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs. NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals™ products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out. ”
The Mane Choice
About the owner:
“As Founder and CEO of The Mane Choice, Courtney Adeleye built her hair empire from the ground up by incorporating her specialized knowledge base with her own curiosity.
Taking to YouTube to document her healthy hair journey, Courtney’s personal healthy hair care journey became her calling, as her viewers watched her amazing progress and yearned for her self-discovered help with their own tresses.
Courtney’s unique healthy product mixes intrigued viewers and quickly garnered her a large following. Her science-based background helped her identify what products and ingredients would render the best results.”
Jane Carter Solution
About the owner:
“Jane Carter has been a professional hair stylist/colorist and salon owner for over 20 years. Coming from a family of innovators, Jane Carter has become the driving force for a brand that exemplifies a purpose, a cause, and a solution.”
About the owners:
“Founded by sisters Miko and Titi Branch, Miss Jessie’s Products took the curly hair market by storm in 2004! Armed with curly hair product development from their salon/workshop, they were able to perfect their curly hair product’s performance. Known for its expertise in styling curly, kinky, and wavy hair of all types and textures, Miss Jessie’s Salon became the go to place for curly hair solutions.”
About the owner:
“EDEN BodyWorks was the brainchild of Jasmine Lawrence when she was just a child herself. At 11 years old, Jasmine faced her first beauty challenge. Her hair was badly damaged and she was searching for natural products to nurture and restore her hair back to health. With no solution in sight, Jasmine took to her kitchen and concocted her own remedy. And there, the EDEN BodyWorks story begins. EDEN BodyWorks™ provides natural products that integrate wellness and beauty inspired by nature to restore and maintain the hair and body’s original design.”
About the founder:
“Chris-Tia Donaldson is the Founder and Chief Executive Officer of Thank God It’s Natural (tgin), a manufacturer of natural hair and skin care products, currently sold in Walmart, Target, Whole Foods, Sally’s Beauty, and Walgreen’s.
In 2015, Chris-Tia was diagnosed with breast cancer. During her treatment, she learned that having money could make the difference between living and dying when it came to treating this condition. In her observation, few organizations existed that provided support and social services to help women with transportation, child care, parking, or seeking disability leave from their place of employment.
Today, she uses her success in the beauty space to advocate for women experiencing financial difficulties, who are undergoing treatment, to highlight health disparities due to race and socio-economic factors, and to empower women to listen to their bodies through the tgin Foundation.”
Koils by Nature
About the founder:
“Blending the essence of beauty with the purest of nature is the motto and mission of Koils by Nature the brand, and its founder and CEO, Pamela J. Booker. A striking beauty standing at nearly 6ft tall, her presence itself is a potent blend of boldness, strength, and power. Hers is a story that is a compelling mix of enterprise and resiliency – characteristics that have made her and her brand the successes they have become.
The pride of Koils by Nature and the driving force behind the brand is Pamela’s commitment to quality. Her products are certified vegan, cruelty-free, infused with organic essential oils, and handmade with the finest of ingredients. Sold by retailers nationwide and internationally, Koils by Nature makes all natural hair care products accessible to people and families of all hair types and textures.”
About the founder:
“Taliah Waajid has always been at the very core of the natural hair movement. These days her company is still leading the way in innovation and education. For 20 years Taliah Waajid products have set the standard in the natural hair community. That includes the largest consumer trade show that celebrates natural hair, health, and beauty, known as naturalhairshow.org.”
Their mission is to:
“Provide the highest quality of products that enhance and positively contribute to providing healthy hair, healthy skin and a healthy body using natural ingredients, essential oils, fruit and herbal extracts, experience and love.”
About the brand:
“Oyin” is the Yoruba word for honey, a natural humectant and amazing ingredient in natural hair and skin care. It also stands for the principles of sweetness, joy, and love — elements we seek to inspire in our customers’ daily acts of self-care.
Our line was created in 2001 by Jamyla Bennu, a lifelong ingredient-conscious naturalista, when she couldn’t find commercially available natural and organic products for her highly textured, natural hair. Joined by her husband and partner Pierre in 2003, the company began online only, and is still family-owned and operated.
We proudly maintain a commitment to high-quality, effective formulations made from natural, organic, and food-grade ingredients.”
About the founder:
“CURLS was founded in 2002 in Elk Grove, California by CEO, Mahisha Dellinger. Now greatly expanded, CURLS continues to maintain the highest standards for quality ingredients and product dependability. Dellinger collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with an extensive chemistry background proved to be a winning combination. CURLS’ exceptional CEO remains committed to carefully upholding the principles of quality and integrity that define the company.”
Founded in 2002 by Shelley Davis, Kinky-Curl was one of the first natural hair care brands on the market. I recall the days of only being able to purchase their products online and making a mess of my hair because youtube wasn’t a thing in those days. Their Knot Today detangler continues to be a staple in my regimen.
That’s all folks! 22 black-owned beauty brands sold at Target. This is an expanding list, so please feel free to alert me to any brands I may have missed in the comment section.