12 Black-Owned Vegan & Cruelty-Free Makeup Brands You Need To Try

If you’ve been hearing a lot about vegan and cruelty-free makeup products but don’t know what the terms mean or where to start, this post will not only break it all down, but also give you the option of some black-owned brands you can support.

Let’s first talk about the differences between the two terms. Cruelty-free products are not tested on animals during any stage of production. Vegan products contain no animal or animal-derived ingredients. Click here to learn about the long list of animal-derived ingredients. But keep in mind, you can have products that are cruelty-free but not vegan. 

Now that you know the difference, here’s a list of 12 black-owned vegan and cruelty-free makeup brands to check out:



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While technically not black-owned (read about that HERE), Fenty Beauty is a cruelty-free brand. They don’t test products or ingredients on animals, nor do they allow their suppliers or affiliates to conduct testing on their behalf.  While the majority of their products are free of animal byproducts they do not consider themselves a vegan line. There are a handful of their products that may contain ingredients of animal origin, such as beeswax and carmine. The following products are considered vegan-friendly: Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skin sticks, Invisimatte Blotting Powder, Gloss Bomb Universal Lip Luminizer, and our Brushes & Tools. Buy Fenty Beauty HERE.

The Lip Bar


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The Lip Bar is a black-owned lipstick vegan and cruelty-free beauty brand that exists to change the way you think about beauty. Their lipsticks are made of a unique blend of natural ingredients and then loaded with pigment to give you kick-ass colors. Each lipstick is enriched with shea butter, avocado oil, coconut oil and vitamin E for maximum moisture. Buy Lip Bar Cosmetics HERE. or at your local Target. 

Danessa Myricks Beauty


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Danessa black-owned beauty brand certifies that no animal testing was performed on any of their products by their company or their suppliers. Buy Danessa Myricks products HERE

Pat McGrath


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Pat McGrath Labs is black-owned cruelty-free as they do not test their products or ingredients on animals.

Coloured Raine


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Coloured Raine’s entire line is cruelty-free and they are certified by PeTA. In fact, most of their products are vegan, paraben free, and gluten free too. All ingredients are fully listed within the product pages. Buy Coloured Raine a black-owned company HERE or at your local Target Store.

BLAC Minerals


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BLAC Minerals is cruelty-free as they only use humans as their guinea pigs. Also, none of their products contain artificial or chemical dyes. Their colorants consist of iron oxides, ultramarines, mica powders, and carmine. Buy BLAC Minerals HERE.

Lamik Beauty


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LAMIK products are made with vegan, natural and organic ingredients. You won’t find parabens, polyisobute, talc, and other known harmful ingredients in their products.  Buy Lamik HERE

Laws of  Nature Cosmetics


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Laws of Nature Cosmetics is a vegan and cruelty-free non-toxic mineral foundation, formulated with high-performance botanical ingredients, designed to nourish the skin while providing coverage. Buy Laws of Nature Cosmetics HERE.



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IMAN is cruelty-free as they do not test our products on animals, nor do they ask others to conduct animal testing on their behalf. To learn about product ingredients it’s listed directly on the packaging or click on the “Ingredients” tab online.  Buy IMAN Cosmetics a black-owned company HERE or at your local Target Store. 

Juvia’s Place


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Juvia’s Place is cruelty-free with most of their products being vegan. Their brushes and eye shadow palettes are cruelty-free and vegan.  The Old Saharan Palette formula had “Carmine” in the red shades. However, they recently extracted “Carmine” from the red shades. And the Warrior Eyeshadow Palette is not Vegan. An ingredient list can be found on its product page for additional information. Shop Juvia’s Place HERE and use Juvia promo code LISA to save 10% off of your order. 



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Axiology’s products are certified vegan and cruelty-free by PeTA. They do not use any animal ingredients in our products nor do they test their products on animals or sell to countries that test products on animals. In addition, their lipsticks are gluten, soy, and palm-oil free. Our Vitamin E oil is sunflower derived which makes our products free from gluten. Shop HERE.

Plain Jane Beauty

Plain Jane Beauty is committed to creating luxurious, high-performance cosmetics using healthy, environmentally conscious vegan-based formulations. They are also committed to manufacturing products in a gentle manner to preserve the integrity of the natural ingredients using ecologically sound and cruelty-free practices. Buy Plain Jane Beauty HERE.

What are some of your favorite Black-owned vegan & cruelty-free makeup brands?

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  1. YASSSSSSSSSSSSSSSSSS! Thank you for this. I’m looking for vegan brands & more excited that these are black owned.

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