YSL Says They JUST Released A New Foundation For ALL Skin Tones
Click HERE for a list of bands who make cosmetics for women with deeper skin tones, click HERE for a list of black-owned cosmetics brands.
YSL Beauty is learning today, okay? Black women, as a collective, have joined forces to let YSL and every other cosmetics brand know that we will not tolerate being excluded. Erasure ain’t fitna happen on our watch, okay? Not even a little bit.
Here’s what had happened…..
YSL Beauty, the luxury cosmetics brand, announced their newest foundation via this post on IG:
The caption, at that time, read:
Find your shade! ALL Hours, our new foundation that lasts forever, is available in 22 shades from light to dark to suit all skin tones. Check the exclusive IG account to discover the shades: @all_hours_shade_finder_
Women of color and our allies, swiftly took to the YSL Beauty comment section to point out the obvious:
And others followed suit:
But wait for it, YSL responded to the outrage by letting consumers know that they will be releasing darker shades sometime in 2018. Yes, next year.
They also updated the caption to remove the reference to “all skin tones” The new caption reads like so:
Feel free to voice your concerns on the YSLBeauty IG account HERE, or, you can better spend your time supporting brands who make makeup for US. Click HERE for a list of bands who make cosmetics for women with deeper skin tones, click HERE for a list of black-owned cosmetics brands.
I recently completed a full-face tutorial using only Fashion Fair Cosmetics, a black-owned cosmetics brand. Feel free to watch here:
Also, share these lists so that more of these indie brands will have the opportunity to have their products on the shelves, too!
Let’s all get excited about the 5 darker shades coming next year to accompany the 20 shades of beige! Yay! ?
Women of color spend around 7.5 BILLION dollars on beauty products (per Refinery29). We matter. We have money. We like makeup. What we won’t do is pander to people who think it’s ok to treat us as an after thought. Yet another example of a micro aggression across the industry.
It is totally ridiculous. I mean they wouldn’t even have been dragged like this if they did not try to say ALL SHADES. Really though? Just say check out our new foundation that comes out in 22 shades with more shades being introduced next year. People would complain but they would not be dragged.
Sad thing is, we know the poc who purposefully wear foundation that is too damn light for them anyway. There will be some who will not a see any issue because they are naturally espresso and will swear light caramel is their shade. So they will buy the foundation, make a video and people will say they look flawless. It also sends the wrong message that we will accept what is given to us.
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Aren’t many of these the exact same shade with one shade of chocolate in the middle???